Friday, April 22, 2011

Things You Might Not Know About Starbucks

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Things You Might Not Know About Starbucks

Although Starbucks started a community website in early 2008, My Starbucks Idea, designed to collect suggestions and feedback from customers, there's actually another web site--Starbucked.com--founded almost a decade earlier dedicated to oppose Starbucks and help Starbucks' would-be rivals--independent coffee houses. Starbucked.com was founded in 1999 by a frustrated customer supposedly received very poor customer service at a Starbucks in Berkeley, California.

Starbucks is offering a choice of brew, hot or cold, to customers who show up with reusable mug or tumbler, according to the company's website. The idea, of course, is to cut back all those paper cups java junkies toss out. In 2010, people brought their own tumblers into Starbucks stores more than 32 million times - keeping nearly 1.45 million pounds of paper out of landfills, according to the company website

But what's good for the planet may not be so good for your waistline.

Starbucks' website lists numerous hot and cold beverages that contain fewer than 200 calories per 12 fluid ounces (what the company calls a tall). A tall regular coffee will set you back 5 calories (before you add cream or sugar). Really counting calories? Tea is calorie-free.

But watch out for drinks like the white chocolate (410 calories and 12 g of fat) or the eggnog latte (470 calories and 21 g of fat). If you can't resist temptation, it'll take a bit of exercise to work off those calories. For someone who weighs 160 pounds, running off that latte would take about an hour, according to the Mayo Clinic website.

Bottom line? When it comes to fatty, high-calorie brews, it may be better to run from than run after.

Now here comes the more unexpected or shocking news--McDonald's customers are more loyal than customers at Starbucks.  Based on a recent consumer study by CustomersDNA, LLC, McDonald’s out-scored Starbucks and Dunkin' Donuts with the most loyal coffee customers--62% of the visits by those that did not visit either Starbuck’s or Dunkin’ Donuts during the average month.
The same study found that ‘Die Hard Loyals’ account for less than half (41%) of Starbuck’s customer, while Starbucks' fast-food-turned-coffee-chain rival Dunkin’ Donuts’ did not fare that much better either -- about 42% of Dunkin' customers were 'Die Hard Loyals'.

Despite these interesting tip bits, it is still quite a feat for a single store coffee house started out in Seattle, WA to have evolved into the largest coffeehouse company in the world in the past 30 years, and this cool infographic below should lead you down the memory lane to find out more that you might not know about Starbucks.

By the way, don't forget to stop by Starbucks with a reusable mug or tumbler on Earth Day April 22 for a free cup of coffee, and find some best credit cards deals to earn some rewards while shopping and sipping grand latte at Starbucks.

Since Starbucks is the first brand to have 10 million fans on Facebook, here are some news crossed my email inbox that Starbucks fans might find hard to believe.

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